"Fixodent - and forget it!" The well-known slogan for Fixodent denture cream is meant to imply that the cream allows users to go about their lives without constant worry about their dentures. However, for Mark Jacoby, whose debilitating nerve damage has confined him to a wheelchair, the slogan has taken on a whole new meaning. "Well, apparently I can't forget it because it took a lot away from me," he said. Jacoby believes that his nerve damage and resulting disability is due to Fixodent's high zinc content, and he is not alone. Several former Fixodent users have filed a class action products liability lawsuit against Fixodent's manufacturer, Proctor & Gamble, alleging that the denture cream is responsible for their health problems.